According to the latest study from 2025, 97% of residents perceive the Bordeaux metropolitan area as attractive, citing its rich and interesting architecture, appealing wine tourism offering, and favourable geographical location.
The majority of metropolitan residents support tourism, with the proportion of those against remaining stable compared to the 2021 and 2023 studies.
Perceptions of nuisance have increased since 2023, with regard to traffic problems, insecurity and overcrowding. In the context of the health crisis, Bordeaux residents believe it is important to support the tourism industry financially.
The survey on the perception of tourism activity was carried out by TCI Research in April-May 2025 among 1000 residents of Bordeaux Métropole (Travelsat-Resident Sentiment Index). The data presented below compares with the results obtained for the same survey in 2021 and 2023.
Source: Sentiment Resident Index, TCI Research, July 2025
A territory that is still attractive to its residents, but with lower results
Residents’ perception of tourism
“In general, would you say that the development of tourism in Bordeaux generates…”
5% of those questioned believe that the development of tourism generates more negative than positive consequences, and do not want the destination to continue to promote itself.
The 3 main advantages of the territory
The 3 main weaknesses of the territory
A positive and stable perception of the impact of tourism
On the three criteria below, participants felt that tourism had a positive impact, more so than in other similar destinations which average is represented in the « 2025 Standard » column.
6 out of 10 residents would like to get involved in welcoming tourists to foster links with local residents
Residents view the effects of tourism positively in terms of heritage preservation (+9 points above the norm), environmental protection (+21 points) and quality of life (+17 points above the norm, +8 points since 2023).
However, other criteria fall short. This is the case for the perceived benefits on the local economy and employment, which are still considered insufficient, highlighting the need to make the economic impact of tourism on the region more visible and tangible.