Bordeaux metropolitan area is considered attractive by 98% of its residents: interesting architecture that gives it elegance, a particularly high-quality range of shopping and restaurants, and an ideal geographical location. Most inhabitants in the metropolitan area support tourism, although some do remain hostile, as shown in the two studies of 2018 and 2021.
Expectations of sustainable tourism can be felt in the perception of the impact on quality of life, protection of the environment and the cleanliness of public spaces.
However, the perception of nuisances has risen since 2018 with regard to traffic problems, the rise in prices and a new element: the sense of insecurity.
In the context of the health crisis, Bordeaux residents believe it is important to support the tourism industry financially.
Source: Resident Sentiment Index, TCI Research, May 2021
Survey carried out from 1 to 16 April 2021 among 1,000 people in Bordeaux Métropole
Residents’ perception of tourism
“In general, would you say that the development of tourism in Bordeaux generates…”
Tourism perceived as a driving force
More and more residents believe that the development of tourism in Bordeaux has a positive impact on the following:
Growing expectations for sustainability
Fewer and fewer residents believe that the development of tourism in Bordeaux has a positive influence on the following:
6% of residents would like to stop the development of tourism
Traffic, crowd management and rising property prices are seen as the main problems associated with tourism
“Bordeaux must continue to promote itself in order to attract tourists”: a statement with increasing support
● For 77% of residents, it is important to support the tourism industry to boost the economy.
● 58% of residents have changed their opinion on tourism as a result of the coronavirus crisis. In almost ¾ of cases, they realised the importance of tourism in the life and economy of the territory.
● Six out of ten residents say they would be willing to help welcome visitors.