We aim to develop our activity on a balanced basis for the benefit of all.

© Teddy Verneuil

Tourism activities must ensure harmonious relations between residents, tourism professionals and visitors, while protecting the environment. At a time when professionals are reflecting on the tourism of tomorrow, visitors are re-thinking their habits and we are all facing climate change, there is a clear need to reinvent the codes of urban tourism and events.

Numerous studies show that the expectations of tourists and event organisers are changing. In an IFOP survey published in March 2021, 40% of the French people surveyed said they were prepared to pay more to travel in an environmentally friendly way.

For 82% of them, the eco-responsible commitment of tourism professionals is an additional confidence factor. These new expectations are indicative of a paradigm shift that is gaining momentum.

Residents, associations, professionals working in the tourism and events industries, elected local officials, neighbouring territories and representatives from institutions… We aim to involve all types of people whose lives are impacted by our activity in its governance.

This open and participative approach has enabled us to collectively build our 2022 roadmap for the Bordeaux metropolitan zone: Building, together, a destination recognised for responsible tourism (‘Bâtir, ensemble, une destination reconnue de tourisme responsable’). This action plan fulfils the sustainable development goals set out by the United Nations. We want to create a synergy between public and private actors in order to encourage, accompany and highlight the constant development of environmentally responsible initiatives across the destination.

© Nicolas Duffaure

Actions launched at the Tourism and Convention Office

Bordeaux Métropole Tourism and Convention Office (OTCBM) is taking action for a tourism and events industry with a positive impact for residents, visitors and the environment. Since 2019, it has taken part in the GDS-Index and has been awarded the French “Qualité Tourisme”, “Tourisme et Handicap”, “Innovative and Sustainable Destination” labels, and received ISO20121 certification for the responsible management of its events industry. 

The 8 sustainable development commitments of the Bordeaux Métropole Tourism and Convention Office


  • Reduce waste
  • Reduce the destination’s carbon footprint and preserve our natural resources


  • Promote the inclusion and integration of all
  • Contribute to an easy relationship between tourism actors, residents and visitors and ensure that they can all live together harmoniously


  • Promote the consumption of local products. Promote our sectors of excellence


  • Improve OTCBM’s performance on sustainable standards
  • Increase the sustainable skills of local tourism actors
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