Today, we have reached a key moment that will allow us to think collectively about the type of tourism that we wish to develop for our destination tomorrow.
This strong desire to reposition ourselves is correlated with a shift in demand, expressed in particular through the desire to restore meaning to travel. This is why we, Bordeaux Métropole and the Tourism and Convention Office, wanted to involve all our stakeholders in an open and broad reflection in order to reposition our destination for the future and take account of the long-term challenges of our tourism and events industry.
The past months have accentuated the changes that were already underway in tourist demand. A new desire for outdoor activities has emerged (bike rides, walks, mini-adventures, etc.). The staycation trend (tourism while staying at home) has intensified, as has the desire to travel in a more eco-responsible way, with 40% of French people willing to pay more to travel in this manner (IFOP survey, March 2021). There is also strong demand from companies and associations for responsible corporate events (with sustainable requirements in the specifications, for example).
We therefore asked ourselves how can we link the importance of local life and industry with the need for openness and discovery? Also, how can we transform our tourism and events industries into sectors with a positive impact? To find out, we wanted to involve our stakeholders directly in the reflection process.
A few key dates in our strategy
7 MAY 2021
First participatory forum on sustainable tourism in Bordeaux Métropole, held online: presentation of the strategy with a time for discussion with socio-professional actors and residents to identify the main topics for further reflection on tourism for leisure and business and local tourism.
2-4 JUNE 2021
First meeting of three themed working groups for a half-day in order to launch reflection on the strategic focuses to be developed on sustainable tourism and events in Bordeaux Métropole.
29 JUNE 2021
A time for discussion organised with a number of associations from the Bordeaux metropolitan area and definition of the priority issues that are necessary, in their view, for sustainable tourism and events.
8 february 2022
The restitution of the participative workshops and their roadmap project took place by videoconference. 90 people attended the project’s strategy presentation and were able to discuss with the tourist office’s teams to express their opinions.