78% score in the 2021 GDS-Index
The Bordeaux metropolitan area saw significant improvement (+34 points compared to 2019) in its second year taking part in the Global Destination Sustainability Index, which analyses the environmental and social performance of the local territory and the sustainable commitment of partners and the Tourism and Convention Office.
4 million stays in 2021, mainly by French tourists
16,4 million overnight stays recorded in Bordeaux Métropole in 2021
of overnight stays were by French people, 25% of whom were from Nouvelle Aquitaine
of overnight stays were by foreigners, of whom 18% were Spanish, 15% British and 9% German
average length of stay
billion in economic benefits for the metropolitan area
private-sector jobs linked to tourism in Bordeaux Métropole
An even balance between leisure and business clients
In 2021, 59% of customers in paid accommodation came for business, and 41% for leisure
The average expenditure per day and per person was €73.40 for French tourists and €89.40 for foreign tourists
of jobs in Bordeaux are related to tourism
People mainly arrive at the destination by car
visitors to museums and exhibition spaces in 2019, and 638,000 visitors in 2020
An estimated 2 million wine tourists in the Bordeaux wine region in 2018
visitors came to the Tourism and Convention Office in 2019, and 172,000 in 2020
In 2022, the national monuments « in Bordeaux » welcomed more than 100,000 visitors. Among these monuments, the attendance of the Pey Berland Tower increased by more than 120% compared to 2021, which represents a little more than 50,000 annual visitors.
Green mobility, visitor welcome (including visitor information and reception from the local population), cultural offer.
Room for improvement in terms of value for money, especially in accommodation and restaurants.
Sustainable development of river use
123 000 day-trip passengers in 2019 and 24,200 in 2020
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river cruise passengers in 2019 (185 departures) and 7 departures in 2020
cruise passengers in 2019 (53 stopovers, including 43 in Bordeaux centre), and 790 passengers in 2020
Professional meetings that actively contribute to the economic dynamism
Ranked among French cities for the organisation of congresses*
congresses hosted in 2021 (including 54 international), for a total of 332,000 congress days
An estimated €97million in economic benefits from hosting these 180 congresses**
* 2019 ICCA ranking, behind Paris, Lyon-Saint Étienne, Nice, Toulouse and Marseille-Aix
**Calculation method taken from the « Étude sur les retombées économiques de l’activité des congrès en France et en Île-de-France »
Sources: tourism survey in the Nouvelle-Aquitaine Region (2019-2020); Gironde Tourisme/CRTNA/CIVB survey on wine tourism; the Bordeaux Métropole Tourism and Convention Office index.
The reference data used were those of 2019 to provide a view of the tourist industry without the impact of the Coronavirus crisis.