The Bordeaux metropolis is perceived as attractive by 97% of its residents: interesting architecture that lends it elegance, an ever-attractive wine tourism offering and a favorable geographical location.
The majority of metropolitan residents support tourism, with the proportion of those against remaining stable compared to the 2018 and 2021 studies.
Perceptions of nuisance have increased since 2021, with regard to traffic problems, cleanliness and perceived insecurity.In the context of the health crisis, Bordeaux residents believe it is important to support the tourism industry financially.
A survey on the perception of tourism activity was carried out by TCI Research in April-May 2023 among 1001 residents of Bordeaux Métropole (Travelsat-Resident Sentiment Index). The data presented below compares with the results obtained for the same survey in 2021 and 2018.
Source: Sentiment Resident Index, TCI Research, April-May 2023
A territory that is still attractive to its residents, but with declining results
Residents’ perception of tourism
“In general, would you say that the development of tourism in Bordeaux generates…”
5% of those questioned believe that the development of tourism generates more negative than positive consequences, and do not want the destination to continue to promote itself.
The 3 main advantages of the territory
The 3 main weaknesses of the territory
A positive and stable perception of the impact of tourism
On the three criteria below, participants felt that tourism had a positive impact, more so than in other similar destinations whose average is represented in the « 2023 Standard » column.
