Today, we have reached a key moment that will allow us to think collectively about the type of tourism that we wish to develop for our destination tomorrow.
This strong desire to reposition ourselves is correlated with a shift in demand, expressed in particular through the desire to restore meaning to travel. This is why we, Bordeaux Métropole and the Tourism and Convention Office, want to involve all our stakeholders in an open and broad reflection in order to reposition our destination for the future and take account of the long-term challenges of our tourism and events industry.
The co-creation process initiated in 2021 culminated, after ten months of dialogue, in the strategy ‘Building, together, a recognised destination for responsible tourism’ by 2026. The community formed during these various meetings has continued to meet every year to learn about the actions taken and to continue discussing projects to be initiated and challenges to be tackled collectively.
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FIRST SEMESTER OF 2025
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11 APRIL 2024
Annual meeting with 130 people at the Bordeaux Métropole building. The participants discussed the actions carried out in 2023 and the projects to be undertaken to adapt tourism to climate change.
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24 FEBRUARY 2023
Around a year after the adoption of the roadmap, 120 people gathered at the Cité du Vin to discuss the objectives achieved and put forward their ideas for new actions ton undertake.
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25 MARCH 2022
After 10 months of participatory consultations to think about the tourism and events of tomorrow, the Bordeaux Metropolitan Council has adopted its roadmap up to 2026
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8 february 2022
The restitution of the participative workshops and their roadmap project took place by videoconference. 90 people attended the project’s strategy presentation and were able to discuss with the tourist office’s teams to express their opinions.
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5, 6 & 7 OCTOBER 2021
Second meetings of the thematic working groups and definition of concrete actions to be carried out to follow up the strategic focuses defined in June.
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17 SEPTEMBER 2021
Territorial cooperation workshop to work on the strategic focuses at departmental level.
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29 JUNE 2021
A time for discussion organised with several associations from the Bordeaux metropolitan area and definition of the priority issues that are necessary, in their view, for sustainable tourism and events.
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2-4 JUNE 2021
First meetings of three thematic working groups for a half-day in order to launch reflection on the strategic focuses to be developed on sustainable tourism and events in Bordeaux Métropole.
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7 MAY 2021
First participatory forum on sustainable tourism in Bordeaux Métropole, held online: presentation of the strategy with a time for discussion with socio-professional actors and residents to identify the main topics for further reflection on tourism for leisure, business and local tourism.
