On 24 February 2023, the 2022 review was presented and further workshops were held to refine the 2023 action plan. 120 people gathered at the Cité du Vin – including residents, professionals, representatives of associations and public institutions – to discuss the objectives achieved and put forward their ideas for implementing the new metropolitan strategy.
Review of 2022
2022 was the first year in which actions were implemented to achieve the objectives set out in the new metropolitan strategy for responsible tourism and events.
The programme of support for the responsible transition of Bordeaux’s tourism offer (axis 1 of the roadmap) involved 116 businesses, particularly in the accommodation, wine tourism and catering sectors.
2023 worshops
During this participatory meeting, 87 of the 120 participants took part in 3 workshops to refine the 2023 action plan.
The first group looked at ‘how to promote local products and know-how’. To answer this question, the participants imagined the publication of a newspaper of the future dated 2026 with the title ‘Bordeaux allows producers, craftspeople and visitors to meet’. Their role was to define the action plan to achieve this objective.
The second group looked at ‘how to raise awareness and provide support for event organisers to improve the environmental performance of their events’. Several stages of the event were addressed in order to propose a concrete methodology (how to convince the event organiser or how to provide logistical support with local solutions, for example).
The final group looked at the issue of ‘how to nurture the supply of guided tours in the city’. To do this, the participants put themselves in the shoes of 4 personas – the family, the group of senior friends, the students and the new arrivals – and asked themselves what kind of itinerary would appeal to each group.
All the ideas gathered will enable the actions planned for 2023 to move forward as part of the metropolitan strategy that was drawn up collectively in 2021. This thought-provoking 24 February will help to affirm Bordeaux’s place as a responsible tourism destination.